Playtex is an iconic lingerie brand with legendary heritage including the Cross Your Heart bra (1965) and original ‘18 hour’ girdles. Back in 1955 Playtex sold 12,000 girdles every week! Today Playtex has a beautiful, feminine and flattering collection of great fitting lingerie and shapewear for all shapes and sizes and best selling ranges include Ideal Beauty; a wireless bra which offers comfort, superior support and amazing shape without the wires!
Ideal Beauty fights gravity to beautifully support the breast and preserve their beauty. Women want to keep their breasts youthful and firm. Ideal Beauty beautifully lifts and centres the breast. Scientifically tested with Research Group in Breast Health at the University of Portsmouth.