INDX Intimate Apparel SS20

4 - 6 August 2019

Maidenform

In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere it was the first brassiere to give women a natural appearance by shaping the natural contours of the bust. Since then, Maidenform has become an iconic, globally recognised shapewear company, having built a strong and established platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns. The Maidenform brand portfolio includes some of the most recognised brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, and Maidenform’s Charmed® - offering flattering and comfortable products and perfect shaping solutions to fit all wardrobe and occassion requirements.

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