Day Two - Wednesday 17 March 2021
14:30 Effective visual merchandising to drive commercial impact
Katy Hoare, Senior Visual Merchandising Manager
In addition to providing styling hints and tips, Katy’s session will cover the key elements of good visual merchandising, the commercial benefits of using effective visual merchandising and managing a varied stock package.
Katy Hoare is a highly experienced VM Manager who is passionate about using VM skills to both excite and enhance the shoppers experience in a physical retail environment, using effective VM to drive real commercial impact.
Having worked across multiple Brand businesses including; International Wholesale, Fast fashion, Branded clothing, Sportswear and Home, for retailers such as; Marks and Spencer, Topshop/ Topman, Selfridges and Pentland Brands, Katy has spent the past 3 years working with ‘Joules’ as the Senior VM Manager for Wholesale and Partnerships.
Katy lives in Nottingham with her husband Daniel, 2 children (Olivia and Oscar) and her fur baby, Teddy the Shi Tzu.