Day One - Tuesday 16 March 2021
11:00 Seasalt's sustainability strategy
Johnny Redmayne, UK and Ireland Wholesale Country Manager and Deap Khambay, Head of Sustainability, Seasalt
Seasalt will share some insights about sustainability in general and what retailers should look out for when sourcing sustainable brands.
Deap Khambay is Head of Sustainability at Seasalt, the Cornish fashion retailer, where she develops and leads the brand’s sustainability strategy. Seasalt has had sustainability at its heart throughout its history: It helped develop the Soil Association’s GOTS standard for organic cotton, which is now widely used across the industry, and in 2013 became the first fashion brand to win the Queens Award for Sustainable Development. Deap believes that sustainability should be integrated as part of a collaborative approach across every part of the business. Deap arrived at Seasalt in 2017 as the company’s first Head of Sustainability. This year, her department supported the launch of a new sustainable store concept in Norwich, which reduces carbon emissions by 68% compared to a normal store. Other achievements include converting the majority of the business estate into renewable energy and introducing packaging innovations that have allowed Seasalt to remove 18 tonnes of single-use plastic from the business every year.
Johnny Redmayne is the Seasalt Wholesale Country Manager for UK & Ireland and has over 20 years experience within the industry, with the last 7 being part of the Seasalt business. With a diverse mix of over 400 stockists of the brand in the UK & Ireland Johnny is proud of the fact a vast majority of our partners have evolved as we have and joined us on our exciting journey over the years. ‘Sustainability has always been a part of our DNA and we embrace the increased demand from our discerning customers for greater responsibility across the industry’.
