Rider join the line up at INDX Womenswear & Footwear SS16
The Rider line began in Brazil in 1986 with one of the world's largest casual shoe manufacturers, Grendene – the same company that introduced wildly popular "jellies" to the world in the mid 1970s.
In fact, in Brazil, you don't put on your flip flops, you put on your Riders, which is a testament to their enduring popularity in a country that knows a thing or two about getting the most out of life!
Riders are recyclable and often end up as playground materials after they've been loved into retirement. They are made from 30% recyclable materials, while 99% of the industrial waste created in their manufacturing is recycled or reused!