INDX Menswear SS20

21 - 23 July 2019


 L. A. Smith. have incorporated a penny farthing in to their logo – both a nod to their beginnings in the 1800’s and as a perfect icon of gentrified and wonderfully eccentric England where their brand was established.  The branding is more iconic and suits the history of their brand well. Swing tickets include a short history of L. A. Smith and have an added ‘flash of colour’ alongside the navy to build more of a story within each area.

For instance, their premium silk range is distinguishable as a high-end product with a flash of purple as opposed to their country silks which can be recognised by a green stripe. They have also redeveloped other packaging – new bow boxes, cufflink boxes, tie hangers and much more.  The L. A. Smith products of sartorial elegance now have the branding to match and they are proud to showcase their new look.  Known for making beautiful neckwear they produce so much more complementary accessories – from matching hanks to cufflinks for all occasions to braces for the discerning gentleman to the staple of every man’s wardrobe – a good belt.   They also manufacture cotton nightshirts which can be worn under one of our lightweight gowns or for the colder months – a polyester fleece or velour style. If you enjoy the luxurious feeling of a silk gown – they have a collection of those too!  At L. A. Smith, they have several choices for all kinds of occasions – wedding waistcoats in both plain and fancy designs for the more traditional ceremony or a warm-handle waistcoat – perfect for a wedding in non-traditional venue.   There is also a selection of fancy waistcoats for the event where turning heads is a must!