Fynch-Hatton, one of the strongest selling brands in the middle-better end menswear market, stays close to its heritage of Denys Finch-Hatton, as depicted in the Oscar winning film “Out Of Africa”. The Ethos of the brand is to evolve and develop whilst still offering the very best quality, workmanship and detail, with a commercial quality/value ratio, yet offering stockists good margins.
The new SS20 collection includes added vibrant colours to their new improved 3 ply fully-fashioned Superfine and Supersoft sweaters, with washed pastels added to new qualities. New “performance cotton” Made in Europe and various other linen blends, some with Spandex yarn, enhance the choices.
Polos are offered in the highest quality “Supima” in over 25 colours. New shapes and collar styles, overdyed prints, mercerised and Linen blend lines are added. Tees are important from basics, to print and slub effects.
Shirts their core product, together with knitwear, have new fine yarns added, with brilliant colour from plains to bold variants/floral prints and checks. New tailored options, dip-dye and jersey complete this diverse shirt offering of the highest quality. Linen, of course, is a key area that they specialise in.
Trousers/Jeans have a number of Denim options in both comfort and Modern fit, with stretch Chinos and 5 pocket Jeans, in a large colour card. Bermudas and swimwear are “Must-Haves” for Summer’20.
Finally Sweats fulfil the needs of the market drift towards Ath-Leisure, giving a smart , casual “look”, again using “Supima” fine cotton. Blousons and jackets, both outdoor, and softly tailored, complete a very commercial collection.