26-28 JANUARY 2020

Bruhl

Bruhl , for Spring/Summer ’20 has developed many new areas.
One of Germany’s leading trouser and jean brands, Bruhl is a specialist and offers a variety of styles in a UK fit, all manufactured from the finest, most advanced stretch fabrics in Europe.  Bruhl offers good stock support in season, to all its UK and Irish customers.
Themes for Spring collection will be “lightness” and “Be Cool”.  Using low weight “Cool Max”, ”Tencel” and” Modal”.
Sustainability is a huge issue in all sectors and Bruhl are responding accordingly.  Special relationships with suppliers have helped to achieve a decrease of up to 90% of Co2 water consumption and reduced chemicals and energy used in manufacture.
New sections include “IQ Pants- Denim with “Dual Flex” stretch yarns, which help temperature management, using sustainable fibres, iron free finish, yet with a beautiful soft touch.
Bruhl obviously will continue with new additions to the best-selling classics, that UK consumers love, but also offer innovations, such as “Pocket Pants”, a trouser that can be carried in its own pocket!  Also new , is the “Italian style” slimmer silhouette chino’s that are stylish, but not too tight, in woven cotton, with special twisted yarns/ the finest micro-rip stop and contrast fade out detailing. Many 5-pocket options are also available in this story.
Good retail margins are achievable with Bruhl and new POS is available for stockists.