26-28 JANUARY 2020

Ben Sherman

Ben Sherman Spring/Summer 2020

This season Ben Sherman launches its collections under one logo; the Original Signature. The collection takes on new shape, being able to tap into its heritage and history in fresh new ways.

Their seasonal story telling theme revolves around the music studio and being inspired by Abbey Road Stripes taking the patterns on a journey through various scales and techniques.

As well as embracing the original logo the brand has also delved into its roots in Ivy league style to create a softer laundered package injected with heritage patterns in modern fabrications.

‘Heritage sportswear’ channels the brand’s 90’s Britpop roots into designs for a new generation.

The ‘Family of checks’ is their seasonal exploration of new takes on their brand classics. Introducing new weave techniques, colour combinations and yarn interest.