Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition HYPE. had its first batch of stock, which sold out in a matter of hours. With the use of social networking HYPE. quickly developed into something that could no longer be tamed from the single room it was created in. Within months HYPE. had started to evolve into one of the UK’s most recognisable brands.
Housing itself in the heart of the Midlands taking on a new premises in Leicester which overlooks design, production and distribution in-house. HYPE. can now be found stocked in stores worldwide. What started with an inscribed lighter and a simple script over a print t-shirt has snowballed into what HYPE. is today.