Based on the solid foundations of the family company Brinkmann, bugatti has established itself as an international fashion brand. Today, the label offers a full range of men’s business and leisure fashion as well as ladies’ fashion in the medium and high-end genre.
bugatti presents fashion for the here and now - without the allures of the avant-garde. Instead it finds its inspiration in Europe: urban, modern and dynamic. Functional details underline the refined, casual chic. Entirely natural and self-explanatory. Woman and men aged 30 and over with an above-average net household income are the brand’s core target group.
Product expertise, variety and exceptional value for money are the success factors behind the brand. The brand values “reliable”, “cosmopolitan”, and “superior” provide the direction at all brand touchpoints.
With its positioning as a European brand and the claim “we are Europe”, bugatti opens up a view of an urban, individual, vibrant and open-minded Europe. The cultural region Europe forms the basis for brand presentation at all levels.
The label demonstrates its global significance with an export share of over 50% to more than 60 countries of the world.
With their products, 15 licence partners (including shoes) help to make sure that men can clothe themselves in bugatti from head to toe, thus representing a central component of the brand’s success.