Jack’s vision of making functional and innovative adventure wear for both sides of the tide line continues to this day, opening up a world of fun for anyone who craves a life that goes beyond what nature and nurture dictate. It’s about living a life less boring. From the world’s first wetsuit and leash to 2018’s world’s first aquatic denim boardshort, Jack’s spirit of invention and adventure lives on.
Born out of our Northern Californian roots, we fundamentally believe in the power of nature to feed our soul. Once you feel it, you go back for it, again, and again. It’s always summer on the inside.