A global maker of denim. The just as cool, less predictable, but more affordable alternative on the shelves. Targeting a universal mindset. The mindset of living in the moment and to challenge yourself.
The Blend collection presents a powerful selection of contemporary European styles and carefully crafted jeans built for urban living. Competence and true craftsmanship are behind the Danish jeans label that appeals to a youthful free spirit.
The Blend success story began in Vejle, Denmark, in 1993, when the company dedicated itself, to bringing affordable fashion to the market, in new ways. Excitement around the brand grew quickly as the company gained the loyalty of self-confident young people in numerous countries. Today, Blend, is part of the DK Company A/S, one of Europe’s largest fashion houses.