Lilly + Sid
Lilly + Sid SS20 Collection - Wildlife
Titled ‘ Wildlife’, the SS20 collection from Lilly + Sid celebrates nature’s beautiful beings. From safari secrets to flying friends, inspiration aligned to the brands first GOTS certified organic collection.
Party time for girls with fun flamingos as prints, pockets and appliques across the range. Spot the Safari Pals, zebras, giraffes and cheetahs - the Best Friends are on the lookout too ! New shapes include strappy dresses and playsuits which can be layered over tops or worn alone for holidays- any weather wear . Full skirts and looser fit bottoms echo a return to a less structured silhouette .New textured fabrics for the relaxed dressing trend include a cheesecloth jersey with lace trims reminiscent of the ‘70’s . 3-D appliques give movement to beautiful butterflies and cute character dressing in L+S signature style. Character pockets and appliques bring the fun of dress up to everyday wear in a colour palette designed for long summer playdates.
Same but different dressing for little brother and sister includes new woven checks and a contemporary fish print. Age appropriate styles interpreting the same key trends for baby and older children. Reversible fabrics also feature across the collections including new checks and a double sided jersey - maximising wearability in ways little ones love. Reuse, rewear, recycle an antidote to throwaway fashion.
Boys - hop aboard the Double Decker Bus, the animals are waiting to play ! from cheeky cheetahs to baby seals, these are the creatures on the kids most wanted list. Prehistoric friends mix with colourful safari pals , bringing a breadth of outfitting options .Back prints, peek-a-boo appliques and character detail add a surprise element which little ones love. Creeping Tiger is back, this season he is going fishing ! New board shorts designs and motif tops feature in the largest collection to date with dip dye top of the new trends to back.
New branding celebrates the new organic strategy, with complimentary hangtags for baby and older kids. Strong sales growth has enabled investment in newness without an increase in wholesale prices as the brand remains committed to building a brand with price points accessible to many. A return to more baby sets together with new entry price points across departments allows for increased value for all customers.