16 - 18 FEBRUARY 2020


For nearly 100 years we have been a leader in sports apparel in the USA, shaping the industry as we know it. The lifestyle brand from the 90’s celebrates it comeback timeously with cool street-style looks:  an ingenious combination of vintage and athletic trends.  Champion is in the spotlight now with models, music stars, athletes, influencers and trend followers, wearing the casually urban and self-confident brand. 

The Champion lettering, which makes a striking statement, is proudly visible throughout the entire collection, from socks to men’s boxers.  The product colours, in addition to black and grey, focuses mainly on the brand colours:  blue, white and red.  The men’s boxers, with all-over logo print, are special highlights of the range.