Beginning in 1915, as a small manufacturer of women’s hosiery to now as one of Australia’s most iconic brands, they have shaped themselves to fit the needs and bodies of Aussie families.
From the get-go they have done things a little differently. They are a company with their own sports teams, a marching band, a library and even a hairdresser in their early years. In fact, Australia's first industrial psychologists were also an important part of the Bonds family, and this approach was embodied in their company slogan, coined by George Bond himself; "We don't work for each other. We work with each other".