Intimate Apparel Show Blog
Yawn Unveils New Hand Illustrated Prints for AW18
Yawn makes debut at INDX with beautiful new collection...
The perfect gift for daytime relaxation and cosy nights in all year round
Everyone is entitled to some well-deserved relaxation. Yawn – makers of nightwear, toasty socks and robes - make staying in a luxurious ‘me time’ experience. Cut for complete comfort on the softest luxury fabrics, this is a warm-hearted, feel good range of sleep and loungewear with understated style.
Yawn product is beautifully made and imaginatively designed, with 100% bespoke cotton and luxurious finishing. Playing on Yawn’s trademark of hidden messages and illustrations, the prints continue to experiment with colour and different brush strokes, all hand-illustrated by the design team in London.
New for 2018
Introducing three new prints – all hand-illustrated by Yawn and displayed at INDX for the first time. As always, Yawn product is beautifully made and imaginatively designed – with 100% bespoke cotton sateen, luxurious finishing and joyful details.
Cotton Twill – warmer weight
Blossom – inspired by Japan’s beautiful gardens of cherry blossom
Cotton Satin – year-round weight
Eve – escape to where it all began. Inspired by the tranquil setting of the Garden of Eden
Waves – spot the boat sailing across the waves of Britain’s coast
“We wanted to celebrate cosy times – crisp nights and rainy days – with prints that work on two levels: beautiful textures with lovable details,” says founder Alice Whiteley.
Jersey – A luxurious, light-weight cotton-modal jersey. Super soft on the skin for sweet dreams, available in a vest, nightie, t-shirt and long sleeved top to mix and match with the Yawn collection. Colours include white, grey and navy.
Cotton Chambray – After the great success of Yawn’s Pink and Blue Chambray pyjama sets, Yawn will be introducing their softest fabric in the form of two new robe. Inviting and super luxurious.
Bestsellers maintained as part of the core and ‘classic range’ – The full Yawn range now works through the year and all colours are carefully chosen to complement each other and the wearer.
Product Range Details
Yawn is an affordable luxury brand and sells year-round. The bestselling ‘classic PJ set’ remains the hero product (RRP- £89) and comes in the widest range of colours. The most luxurious product is a real showstopper for Autumn/Winter – ‘The Dreamcoat’ retailing at £195. At the more affordable end of the range are the ‘Sleep Shorts’ (RRP - £39), Yawn’s ‘Cosy Sleep Socks’ (RRP - £18) and ‘Lavender Bags’ (RRP - £5), which make brilliant stocking fillers or surprise gifts. Wholesale prices (and retail prices in different currencies) are available on request to potential stockists.
For colder months, the cosy satin twill and cotton chambray fabrics provide warmth, while the cooler lightweight luxury cotton satin or jersey are great for year round comfort or for those who tend to get hot when they sleep.
Don't miss some seriously beautiful sleepwear- register for INDX Intimate Apparel AW18 and discover YAWN for yourself!
Visiting INDX Intimate Apparel AW18
Cranmore Park Exhibition Centre Solihull, B90 4LF
- Sunday 18 February 2018 9:00am – 5:30pm
- Monday19 February 2018 8:30am – 5:30pm
- Tuesday 20 February 2018 8:30am – 4:00pm
To prevent delays and to help with catering and parking numbers, visitors are requested to pre-register for the show by completing the simple online process: http://www.indxshow.co.uk/intimate-apparel/intimate-apparel-registration
Entrance badges will be ready for collection on arrival.
A variety of local hotel accommodation can be found here: http://www.cranmorepark.co.uk/visiting-us/hotels