Intimate Apparel Show Blog
Naturana Presents new brand 'Blue Label'
Naturana returns to INDX Intimate Apparel with exciting new brand...
Heritage brand Naturana has always prided itself on providing women with practical, modern and comfortable lingerie that they can rely on throughout their everyday life. Created to fit women of all shapes and sizes, the collection offers a range of bra/brief sets, soft cup, wired, teenage, full cup, minimiser, multiway, maternity and mastectomy styles. Key features include flat seams, double moulded cups in combination with modern designs, for style, comfort and support
In response to customer feedback, for SS18 Naturana has expanded on best-selling lines and introduces a new colour theme 'Harmony in Nature', combining ‘crystal clear water’ with more earthy natural tones.
NEW Blue Label by Naturana
To celebrate its 100th anniversary, Naturana is launching a new Blue Label, created for the more fashion focussed mid-range market and aimed at the customer who appreciates beautiful detailing, high quality craftsmanship and innovation in her lingerie. Sizes range from A-E cup wiith recommended prices for bras ranging from £30 to £40. Most styles in the collection will be part of their 'never out of stock' concept, making an appealing selection for retailers to rely on. The first collection consists of four series, a lacey spacer bra, a classic moulded style with and without underwire and a full lace series in champagne and spring red.
The Cybele SS18 collection is more youthful and playful in style – taking a more fashion focussed direction, with a seductive colour palette and lush embroidery and lace details. The range features eyecatching combinations of electric blue, apricot and royal blue contrasting with classic black and white and complemented by nightwear co-ordiantes wich include shorty nightdresses, pyjamas, vest tops and shorts.
Naturana’s 2018 swimwear collection offers their boldest selection of styles and designs with animal prints set side by side with floral patterning for a truly exuberant summer effect. In contrast, solid colour styles are adorned with interwoven bands to highlight each design. As always, an extensive collection includes young fashionable styles, sporty sets and elegant directional detailing, plus classic designs and all over prints. Directional, graphic, digital and bold floral prints contrast with sporty themes. Shapes vary from dainty triangle and bandeau bikinis to wired styles – some up to E cup, whilst swimsuits offer the widest variety with sporty racer back designs, classic bandeau cuts, halter necks as well as the widest collection of controlwear designs to appeal to all age groups.
Visiting INDX Intimate Apparel SS18
Cranmore Park Exhibition Centre Solihull, B90 4LF
- Sunday 6 August 9:00am – 5:30pm
- Monday 7 August 8:30am – 5:30pm
- Tuesday 8 August 8:30am – 4:00pm
To prevent delays and to help with catering and parking numbers, visitors are requested to pre-register for the show by completing the simple online process: http://www.indxshow.co.uk/intimate-apparel/intimate-apparel-registration
Entrance badges will be ready for collection on arrival.
A variety of local hotel accommodation can be found here: http://www.cranmorepark.co.uk/visiting-us/hotels