Intimate Apparel Show Blog
Puma Bodywear Makes INDX Intimate Apparel Debut
Dynamic, fashion forward bodywear from industry leader Puma...
On the back of the athleisure phenomenon which is taking the fashion world by storm, we are pleased to be welcoming Puma Bodywear to INDX Intimate Apparel SS17 - a new exhibitor which represents an excellent opportunity for lingerie departments to tap into this growing trend.
The Puma Bodywear collection features a dynamic mix and match collection of shorts, hipster briefs, bralettes, tank tops and racer back bras which are perfect for lounging or layering.
A combination of iconic logo waistbands, fast moving futuristic prints, and soft cotton stretch, make these pieces everyday essentials. Meanwhile as you would expect, the Rihanna collection (which is designed by the pop star herself) showcases statement pieces with a catwalk edge.