Piccalilly have been leading the way for over 10 years in creating a new generation of bright and colourful organic cotton clothing and accessories.

At the time the market was dominated by the colour beige and Piccalilly took a leap of faith and introduced colour, print and great looks into the organic clothing market. Designed in the UK and manufactured to the highest ethical standards they use the very best chemical free organic cotton sourced through Chetna Organic. Their cotton farmers also own a share in their manufacturing partners company enabling those at the very bottom of the supply chain to take a share of profits as well as offering 100% transparency from field through to factory.

Piccalilly is sold throughout the world and they pride themselves on exceptional customer service and a flexible approach to dealing with customers. They create four collections throughout the year as well as offering core non-seasonal ranges, including their hugely popular extra-large muslin swaddles which come in over 20 prints and are complimented with a core babywear range.