Fynch-Hatton, one of the strongest selling brands in the middle-better end menswear market, stays close to its heritage of Denys Finch-Hatton, as depicted in the Oscar winning film “Out Of Africa”. The Ethos of the brand is to evolve and develop whilst still offering the very best quality, workmanship and detail, with a commercial quality/value ratio, yet offering stockists good margins.
The new AUTUMN’20 collection is, of course, strong on sustainability. Fynch-Hatton enter into 2 further partnerships with “Better Cotton Initiative”( BCI), and “ Cotton Made In Africa”( CmiA). The partnerships with” Welthungerhilfe”, and “Supima” cotton continues.
New structures and patterns in all weights have a sporty look, with new interpretations of merino cotton and styles that give a contemporary feel, to add to our best selling classics. Pre-twists, donegals and dip dyes are also “on trend”! Merino, lambswool and cashmere, feature, as always, in new variations and colours.
Polos and sweats are offered in the highest quality “Supima” but also with modern cuts, new collar shapes and hoods. The sweats really compliment their best selling knitwear collection with Rugby styles and modern structures.
Shirts, another Fynch-Hatton core product, has had new fine yarns added and focuses on lots of colour, new collar options in addition to the classic button down. Tailored options, jersey, prints, checks, flannels and even floral prints give lots of choice. Washed cotton is complemented by a soft corduroy. 2 ply oxfords also feature.
Fynch-Hatton Trousers and jeans give a “total look”. They have a number of denim options in both comfort and modern fit, with stretch chinos and 5 pocket Jeans, in a large colour card. Power Stretch and Double Dyed gaberdine feature, with new linings, and “wool look” even in cargo and the smart drawstring styles offered.
Finally OUTDOOR JACKETS and BLAZERS have been treated to new linings, in keeping with the Fynch-Hatton “DNA”, using new sporty materials, wool and a fashionable field jacket plus “Flyer “ blouson. Many new styles at commercial price points.
Scarves, Bags and a cap- scarf gift set plus gloves complete the collection.
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