Since our founder Austin Leonard Reed opened his first store in London in 1900 we have been pioneers. One of the first retailers to bring the ready to wear suit to the high street, Austin Reed has always embraced new technologies and innovations in clothing, making it accessible and affordable for men to dress well. A tradition that we continue to this day.

For nearly 120 years, Austin Reed has been dressing men well. Historically the recipe was simple: a suit, a shirt and a tie - and we still do this better than anyone, we’ve had years of practice after all! But increasingly, whether in the office or at a special occasion, a new dress code is called for, still smart but not so formal. This modern dress code is the essence of Austin Reed today.