From a small start in Devon, they have been perfecting outerwear for children for over 20 years. They are on a mission to inspire and enable thousands of children to enjoy the natural world around them and spend more time outdoors come rain or shine. They specialise in waterproof outerwear for young, curious children who love jumping in puddles and dancing in the rain.

There are four essential elements.

• exceptional technical performance
• bright & bold unisex designs
• durability
• accessible prices: because children are expensive

Their waterproofs and accessories are durable, practical, protective and made to last.

Made from cutting edge fabrics, their products are entirely fit for purpose. They are also committed to caring for and protecting the environment for the future, reflected in their choice of fabrics. For AW19 they have increased the number of products made from recycled fabrics and continue to explore new opportunities for SS20 and beyond.

They are on a mission to make childhood magic in the great outdoors.