The bonnie mob was founded by Tracey Samuel, a knitwear designer whose impressive career has been channelled into making practical, tough-wearing, spirited baby clothes.

Loved by parents for the bold designs, machine wash ability, these clothes are to be loved in, played in and passed around. They believe that you should ‘Buy once, buy well, pass it on’.

The bonniemob represents the fearless and the fun-loving, the spirit of freedom and the wildness of childhood. A brand for the den builders, the wildlife hunters and the felt-tip masterpiece makers...

Playful clothes from newborn snuggles to seven-year old explorers that spark imagination and go on never-ending adventures - a touch of handmade, a pinch of vintage and a whole heap of durability.