EMC stands for Everything must change. Everything must change and at the same time everything must stay the same. On one hand the search for new shapes and designs in line with current trends; on the other, natural, traditional materials and the same attention to detail borne of careful craftmanship, to produce comfortable and durable garments. Fashion which goes above and beyond fashion.

EMC’s keywords are the epitome of modernity: Simplicity, Substance and Awareness. The world has changed, and perhaps we have changed too. We need to go back to according the just value to things, to thinking about the future and sustainability, and avoiding wastefulness and excess, in every sense, including our own behaviour and lifestyles.