pure: the pure collection is Hatico's youngest and most successful range. It was introduced in 1996 and ever since then has enjoyed great growth.

the pure shirts of the collections will be offered in the following cuts:

- "slim fit" - red label

- "exta slim" - silver label

- "modern fit" - black label

Pure City - all the shirts are made in non -iron qualities

Pure City Fashion- in this part the trendiest fashion themes are presented. The exclusive designs are mainly developed with Italian companies, very fashionable and extraordinary styles

Pure Casual- trendy casual themes shown with a new labeling

A very small group of three different print patterns is delicated to the theme "party shirt" - special shirts for special occasions