O.W.L stands for Our Watch Label, created in 2013 by watch design expert Annette Allen...

Seeing a gap in the market for an affordable UK-designed fashion watch brand, the O.W.L collection was launched and today represents high quality, classic, feminine  designs with a contemporary edge which retail from £75 to £145.

Made from stainless steel and lavish in detail, every aspect of O.W.L watches - from the straps to the POS - is designed in house, from the company's base in a masonic hall in Sutton Coldfield near Birmingham.

Seasonal collections and limited edition pieces are introduced to keep the brand fresh and up to date with the latest trends and the brand is supported by an impressive website and online presence.

Distribution is growing year on year and O.W.L has featured on the cover of Hello magazine as well as being endorsed by a number of celebrities. Future plans include partnering with independent department stores and boutiques with whom the brand sees great synergy. 

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