Swimming Into SS24 with a Fresh New Stroke
The collection has something new to offer in every category. Sumptuous textured fabrics and meticulous attention to detail elevate the brand this season at every price point. Levelling up our best-known products to offer EVEN better value to the customer especially when the cost of living means we’re all still feeling the pinch. Creating future best-sellers with potential for volume has been the strategic intention this season, to ensure better choice for the customer with clear segmentation and branding to distinguish the brand from the crowd. Creating ‘best in class’ products is what we’re known for in fleece and dresses, but now it’s time for other categories to shine. Look out for Tees, shorts and shirts all designed to create a destination holiday shop, with accessories to co-ordinate and complete the look.
THE WEIRD FISH SHOAL
This is who it’s all about. The Weird Fish shoal choose us because we offer something different from the norm. A sense of fun, an eye for practicality and plenty of style and quality. Don’t be surprised if you bump into them on a hike across the moors, out walking the dog, flinging a frisbee with the kids on the beach, or just having a chat down the local. They do things the Weird Fish way!
WHAT YOU CAN RELY ON
We pride ourselves on the provenance and quality of our clothing, and work closely with our trusted suppliers to ensure our factories adhere to our strict rules, such as no child labour, and excellent working conditions. We are always looking for cleaner and greener processes. For more information read our ethical policy online.
WEAR THE WEEKEND
We live for that Friday feeling. Whether we’re unwinding by the coast, walking our dogs, or just catching up with friends at the local, the weekend gives us the time to unwind and be ourselves. We believe everyday should be full of the freedom and fun that the weekend gives us. This belief is lovingly stitched into every Weird Fish product. Everyone has an old, trusty favourite in their wardrobe. You know the one we’re talking about; the well-loved jeans or ‘washed 100 times’ T-Shirt that puts you in a good mood the moment you put it on. When Saturday morning rolls around and it’s time to escape the daily grind,
we just want to kick back in our feel-good favourites and enjoy the good times.
Every piece of our clothing starts with that feeling in mind because everyone deserve this sort of comfort every day. Swimming Into SS24 with a Fresh New Stroke.
Long live the fish!
