The O bag brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create new, colourful and quirky objects of desire. The O bag is a beautifully simple and modern design made of EVA foam rubber which is soft, tactile, waterproof, lightweight and resilient and the range includes the O bag classic, O bag mini, O pocket, O basket, O folder messenger bag and O chic handbag. A further selection of interchangeable mix and match options allow customers to customise their O bag to their own style and taste with a wide choice of handles, seasonal inner zip-up bags and decorative trims in wool, cotton and faux-fur